A highly qualified audience
Cycling fans who follow the biggest races on the UCI calendar.
Partner brand
Become a partner of Le Jeu du Tour
Connect your brand with a community of cycling fans throughout the season. A cycling partnership solution for bike, sport, nutrition, mobility and outdoor brands.
500 000+page views during the Tour
11 000active players
4,2pages per session
Why Le Jeu du Tour?
An engaged French audience comes back every day to follow races and manage their team.
Strong visibility
- 500k+page views
- 130ksessions
- 11kactive players
- 1m50engagement
A loyal community
Players return every day to build their team, follow their points, challenge friends and join new races.
Cycling partnership, brand visibility and native advertising
Le Jeu du Tour helps cycling and sport advertisers reach an affinity audience in a daily game context: team selection, point tracking, rankings, messages and major UCI calendar races.
The concept
A fantasy game dedicated to professional cycling.
Players build their team before each race on the UCI calendar.
Each result earns points based on the real performances of the riders.
Throughout the season, they compete against friends and thousands of other players.
The brand is part of a real game journey, not just placed beside an article.
Your visibility
Clear, contextual placements on the screens players consult the most.
Home
- Visible as soon as players arrive on the site
- Desktop and mobile
- 970x250 or 300x250 formats
Team selection
- Probably the best placement
- Players spend a long time here
- Exposure at the selection moment
Bonus choice popup
- Maximum visibility before validation
- Large display at the heart of the action
- Very high attention level
Forum, messages, rankings
- Native advertising between messages
- Presence on frequently viewed pages
- 300x250 format in the right column
More than a banner
Each partnership is built together, based on the brand, the season timing and the objective.
- Race partner
- Season partner
- Product spotlight
- Contest
- Player rewards
- Special activations
Brands players understand
The type of universe Le Jeu du Tour can build relevant collaborations with.
Alltricks
Probikeshop
Nutripure
Garmin
Zwift
Van Rysel
Ekoi
Mavic
Contact
Let’s talk about your project
Every partnership is tailor-made. The simplest approach is to start from your objective, your schedule and the level of visibility you are looking for.